May 25 2016

FashionTV and F Beverages enter into partnership with LAGODA Group for FASHION Luxury Collection Vodka

FashionTV PR, Moscow, Russia, 09.03.2016

FashionTV and F Beverages have signed a Manufacturing, Marketing, Distribution and a License Agreement with LAGODA under which LADOGA will produce and bottle the FASHION Luxury Collection Vodka at its bottling facilities in St. Petersburg to market and distribute in the Russian Federation. The agreement will enable the parties to utilize the vast experience, resources, capacity and tremendous network of LADOGA combined with the world-known trademark of FTV and the market development of FBEV to compete in the super premium vodka segment in Russian Federation. FBEV, who is the worldwide exclusive user of FTV’s trademarks for beverages will also consider to introduce the Russian produced FASHION Luxury Collection Vodka by LADOGA to its international clients around the world.

About LADOGA Group
LADOGA Group is one of the largest premium vodka producers in Russia. Company is traditionally #1 in bitter and herbal spirits category in Russia and #2 in premium vodka production in Russia. LADOGA factory in Saint-Petersburg has 5 bottling lines with total capacity 4.5 million dal a year, a multistage system with 12 purification stages including carbon columns, barrier, sand and membrane filters. LADOGA provides an exclusive distribution in Russian Federation of its own factory’s products, wine and spirits from the foreign leading manufacturers like Spirit France (Pere Magloire and Janneau), Jacquart, Codorniu, Sogevinus SGPS S.A. (Kopke) and others. The company is also the largest distributor of Diageo and Denview Limited (Beam) in Russia. It supplies directly or via sub distributors in more than 65 000 sales outlets in the country. Ladoga cooperates with large Duty Free operators and retailers such as: Dufry, Heinemann, Aerofirst, Arial, Imperial Duty Free, RegStaer, Lenrianta, St. Peterline. With its famous Imperial Collection and Czar’s brands the company covers not only Russia but also exports vodka to almost 50 other markets. The company’s products have repeatedly won various awards of the prestigious competitions such as Vodka Masters, Liqueur Masters, International Wine and Spirits Competition, Superior Taste Award, Monde Selection, Beverly Hills International Spirits Awards and others.

Contact Details of PR persons:
gozman@ladogaspb.ru, Eugenia Gozman, Head of Marketing department pr@ladogaspb.ru, Filipp Sotnichuk, Head of PR and advertising department

About FASHIONTV
Founded by its president, Mr. Michel Adam, FashionTV is the biggest fashion medium in the world. As the only global 24/7 TV station focused exclusively on fashion, beauty, trends and style, FTV broadcasts the latest news & information to over 500 million households and 7 million public places worldwide. FashionTV’s is more than a channel, it is a lifestyle. The community of FTV viewers is considered the most luxurious, glamorous and fashion-oriented target group among all media consumers, who not only love to watch the fashionable lifestyle on TV, but they also enjoy living it. As a result, fashiontv branded products, locations (FClubs, FBars, FHotels etc.) and high-profile events are increasingly popular and sought-after by millions of fans around the world.

Contact Details of PR Person:
victoria@ftv.com, Victoria Kolossov, Head of PR department

About F BEVERAGES LTD
F BEVERAGES LTD was formed in 2010 and holds the exclusive rights for the production, promotion, marketing, sale and distribution of all alcoholic and non-alcoholic FashionTV branded beverages worldwide. Through arrangements made with FashionTV who are the owners of 100% of the entire Intellectual Property and Proprietary Rights over Trademarks and Service Marks bearing the “f” logo and diamond shaped device, with or without “I LOVE FASHION” and “MICHEL ADAM”, and with or without wings on a diamond shape bearing the “f” logo or device, F BEVERAGES LTD has been granted the exclusive right of use and exploitation of the above mentioned Intellectual Property for all beverages worldwide.
The Fashion Beverages portfolio includes the Super Premium FASHION Luxury Collection Vodka, the Premium Fashion Party Collection Vodka, 2 FASHION Champagnes (Grand Cru & Grande Reserve), a FASHION Prosecco DOC Brut, FASHION Energy Drinks, FASHION Carbonated Drinks in various flavors and FASHION Luxury Spring Water from Austrian Alps. Today, fashion beverages are present in over 55 markets worldwide. The whole range incorporates the attributes and core values of FashionTV (FTVTM). FBEV’s company profile and presentation can be downloaded from ftp://ftp.f-bev.com/Public/FBEV/A. COMPANY PROFILE/Company Profile.pdf.

Contact Details of PR Person
stavros.stavrou@f-bev.com, Stavros E. Stavrou, Co-Founder and Managing Director